Craft Your CV
Craft Yr CV is an intuitive platform that helps professionals create standout resumes with customizable templates, AI-driven recommendations, and seamless export options.
Designing the platform involved addressing key challenges, including:
Ensuring accessibility for users with varying technical skills.
Personalising AI recommendations for different industries and career levels.
Simplifying the export process while ensuring ATS compatibility.
Allowing users to retain control over CV creation without rigid AI constraints.
Providing helpful tips and guidance without overwhelming the user.
As a Product Designer
I developed a design strategy to meet the diverse needs of professionals improving their resumes, balancing simplicity and flexibility while navigating conflicting feedback from stakeholders. Through multiple iterations, I ensured the experience was both intuitive and personalized.
Leading ideation and key feature development within a team of four designers, I tackled challenges in alignment and communication across design and product teams. By fostering collaboration and streamlining workflows, we successfully delivered user-focused solutions despite shifting priorities and constraints.
To support platform scalability, I helped design the initial design system for a new product, ensuring consistency, accessibility, and efficiency. Integrating AI-powered features required overcoming challenges in usability and complexity, working closely with product managers, developers, and leadership to create a seamless experience. The updated system strengthened cross-functional collaboration and established a scalable foundation for future growth.
This process was an impactful and rewarding journey, where I drove meaningful user experiences, guided innovation, and implemented improvements that aligned user needs with business objectives. These achievements highlight my ability to deliver strategic and effective design solutions.
The process
The discovery phase involved market research and engaging stakeholders, including professionals across industries and career stages. It identified common frustrations like formatting issues, lack of guidance, and difficulty tailoring CVs. To address these, the design focused on simplicity and flexibility.
User personas and problem statements were created, mapping detailed user journeys from template selection to export. Emphasis was placed on AI recommendations, customizable templates, and export flexibility to meet diverse user needs.
Problem statements
#1 Job seekers struggle with formatting resumes and presenting their skills effectively, leading to frustration and misalignment with job expectations.
#2 Many resume templates are outdated or incompatible with modern ATS systems, reducing their effectiveness in job markets.
#3 The resume-building process on existing platforms is time-consuming and disjointed, causing frustration and abandonment.
#4 Applicants, especially those with limited experience or non-linear career paths, are unsure about what to include and how to frame their experiences.
#5 Users face challenges exporting resumes in formats that maintain design integrity and are compatible with ATS systems or employer platforms.
User personas
Gabriel, 19, Former Retail Associate
“I only had one job experience and wasn’t sure how to adapt my CV for a new career path. The platform made it easy to highlight my transferable skills and reframe my experience. The AI suggestions gave me clarity and direction, making my career change feel achievable.”
María Fernanda, 26, Product Designer
“Even with my design skills, Craft Yr CV made the process so much easier and faster. The platform helped me focus on showcasing my strengths while the AI suggestions ensured my resume was polished and tailored for my career goals.”
Alex, 48, Sales Manager
“After being laid off, I was overwhelmed about updating my resume for the job search. Craft Yr CV made it simple to showcase my achievements and leadership skills in sales. The AI-driven tips and modern templates helped me regain confidence and create a CV that truly reflects my experience.”
The user journey begins with a simple onboarding process, guiding users to select a resume design and input their details. This leads to a customisation stage with AI-driven content suggestions and design tools.
Once completed, resumes can be easily downloaded in ATS-compatible formats. Users are then encouraged to share their experience and access additional resources like cover letter templates or career advice.
The ideation phase focused on making the process stress-free, solving challenges like clear guidance, tailoring content, and adaptable templates.
The design prioritized smooth navigation, flexible editing, and convenient download options to meet the needs of today’s job seekers.
I collaborated closely with a team of four other product designers and two development teams and their respective project managers through agile sprints, ensuring that each design iteration was aligned with both technical feasibility and user needs. Together, we conducted several usability tests throughout the project: an initial round to validate early prototypes and identify usability issues, a mid-project test to refine the designs based on user feedback, and a final evaluation to ensure smooth user flows and address any remaining concerns.
Post-launch, I worked alongside the development teams to analyse user behaviour and platform performance. This ongoing collaboration allowed us to make data-driven improvements, ensuring the platform remained intuitive and effective while meeting business goals. Our focus on continuous refinement and user feedback enabled us to create an adaptable and evolving experience for all users.
The solution
Main learnings
#1 Designing for Varying User Expertise Levels
Balancing simplicity with optional advanced features ensured accessibility for users with different technical skills, which was key to the platform’s success.
#2 Human-Centric AI Integration
Treating AI as a collaborator, not a controller, maintained user control and trust, making AI-driven recommendations more effective and empowering.
#3 Strategic Prioritization from User Research
Focusing on resolving high-friction pain points (like export issues and rigid templates) was crucial to improving user retention and satisfaction.
#4 Iteration Through Structured Testing
Conducting usability tests at multiple stages helped refine the design by capturing evolving user feedback, improving both concept and execution.
#5 Empathy in Career Tools Design
Designing with empathy for job seekers’ emotional states ensured the platform provided not just functional value but also reassurance and clarity during stressful times.
Achievements
Reduce resume creation time by 30% with intuitive design and AI suggestions, boosting user satisfaction.
Increase platform usage by 40% through personalised templates and real-time AI recommendations.
Improve resume quality by 25% based on hiring manager feedback.
Launche seamless export functionality for ATS-compatible formats.
Reduce user issues by 20% through four rounds of usability testing.
Booste user retention by 15% with post-launch updates.
Ensure a successful on-time launch through collaboration with designers, project managers, and developers.
Achieve 85%+ user satisfaction, praised for ease of use and customization.
This is a real client project that has been rebranded to showcase my skills and design approach.
